Darling Online Marketing

Darling Online Marketing, which trades as Darling SEO, works on WordPress websites and on how those sites show up in search. The firm describes itself as based in Delaware and combines site development with technical SEO. It has lately added work aimed at visibility inside AI-driven search tools.

What Darling Online Marketing does

• WordPress support: theme development and conversion, plugin management, security updates and ongoing maintenance.
• Custom development: API integration and extra site functionality built on WordPress.
• Technical SEO: site architecture, crawl fixes, Core Web Vitals, page speed and structured data.
• Audits and remediation: a technical review of the site followed by a plan and the fixes.
• AI search visibility: schema, content structure and entity work so a business can appear in answers from assistants such as Perplexity and Google AI Overviews.
• Shopify SEO: search optimisation for online stores, listed among its earlier services.

Customers and markets

The firm addresses businesses that want more search traffic and enquiries, with a focus on companies running their sites on WordPress.

Key facts

• Based in: Delaware, United States
• Tools used: WordPress, Google Search Console, Yoast SEO and PageSpeed Insights