Flink Branding

Brands stand out by understanding their customers and their competitors and then capitalizing on the ideas that make them different and better

People judge appearances Great design makes things look better, and brands that look better are seen as being worth more

People place trust in design & polish Retailers aim to lower risk by carrying brands they perceive as more professional looking

Consumers are attracted to brands they identify with We create brands and messaging that customers connect with and like

Stand Out On Store Shelves

Brands stand out by understanding their customers, and their competitors and then capitalizing on the ideas that make them different and better

Brands Are More Than Logos

Most People Think Branding Means Placing Logos All Over Their Ads & Products.

But Branding Goes Far Deeper Than

Just Nicely Placing Logos On Things…

Branding Changes The Way People Think Of Your Brand.

If it were as easy as the consistent placement of logos, we’d have “Starbucks clones” all over the place — We don’t Because branding is a lot more than logo application

Your brand is expressed in the way you look True But it’s also expressed in the things you do, the places you show up, and the messages you deliver

A brand is a more all-encompassing blueprint for the way you want to be perceived by customers — For example, “Warm and engaging, trusted, an authority, the fun company etc

The Flink Branding Approach

We Build Brands That Solve Perception Problems.

Because your brand is created to appeal to customers. Not just look nice on your business card.

Whether you are involved in creating them or not, brands develop reputations

For example, people may see you as high-quality, innovative and playful Or they might perceive your brand to be out-of-touch, over-priced and lacklustre

They’ll draw their own conclusions based on every interaction with your brand, company, people, and product You may not like them, but the good news is that we can formulate a plan to change them

Through our branding process, you’ll come to understand where your brand is leading, where it’s lacking and where there may be opportunities for improvement

It’s a plan for changing how you’re seen and it’s a plan for determining how you’d like to be seen And it helps set the tone for all your future interactions

Our Brand Development Process Is A Bit Different Because…

You’ll be brought step-by-step through the entire brand development process, with each step building on the ones before in our intuitive and easy-to-understand model

Together, we’ll review your competitors, their messaging, their claims and opportunities for your brand to stand out based on the larger marketplace

And It’s Even Collaborative.

We’ll build a comprehensive document that can be shared with your stakeholders Bringing them into the overall process or simply updating them

You Might Even Enjoy The Process!

The logic of each decision becomes apparent as one decision builds on another Design options then are changed from “interesting creative ideas” to “ideas based on strategic thinking”

“We were struggling with some very complex branding issues and Brent delivered for us big time. He took the time, asked great questions and developed a campaign that is us.”