DM Group

DM Group is an Italian agency that combines marketing and technology, using data and AI to shape how brands deal with their customers. It aims to make every contact across channels relevant and to build a clearer picture of each customer over time.

Products and services

• Customer journey management: planning multichannel interactions so each one adds to what a brand knows about its customers.
• Marketing: strategy and campaigns for business and consumer brands.
• Technology: the systems and data tools behind those campaigns, including AI.
• Incentive programmes: for example, a scheme aimed at pharmacies.

Who it works with

DM Group serves B2B and B2C brands; some clients have worked with it for more than ten years. Case histories include a pharmacy incentive scheme, Kimbo coffee's move into Brazil and the MyBticino project for BTicino.

Key facts

• Based in: Italy
• Language: Italian