Evolution Media Group

Evolution Media Group, which its site brands as EMG, sells streaming advertising, mainly to car dealerships. It places Connected TV and digital audio campaigns and ties them to website visits, walk-ins and sales. Older material on the listing also mentions digital out-of-home inventory and campaigns for other sectors such as packaged goods.

What Evolution Media Group offers

• Maven platform — planning, measurement and insights software for streaming campaigns, with a strategy engine and an insights dashboard.
• Connected TV and audio advertising — reaches in-market shoppers on ad-supported streaming services.
• Attribution — links streaming impressions to online activity and offline outcomes such as dealership visits and sales.
• Digital out-of-home — curated inventory bought directly from publishers, according to the older profile.
• Agency support — the site has a section aimed at agencies.

Who it works with

Car dealerships are the main focus. Earlier material also describes solutions for grocery and packaged goods brands.

Key facts

• Experience: about eight years working in automotive streaming
• Recognition: the site says Maven received an ad technology award from Digiday