Everclear Marketing

Everclear Marketing serves venture-backed technology businesses that want help with branding, lead generation and marketing automation. Its current site presents the firm as an adviser across the full lifecycle of a company, from raising money to growth and a final sale.

Products and services

• Fundraising support: teasers, pitch decks and coaching for founders preparing to raise investment.
• Technology branding: naming, brand identity and positioning to lower barriers to adoption.
• Go-to-market strategy: launch planning for software and services providers.
• Exit preparation: media narratives that change how a market category is seen before an acquisition.
• Marketing automation and lead generation: described on earlier versions of its site.

Who it serves

Venture investors and their portfolio companies, mainly in cybersecurity, aerospace and defence. Its case studies cover a cybersecurity provider, a ticketing platform and a task management software company.

Key facts

• Experience: 25 years, as stated
• Brand names: Everclear Marketing and Breakthrough Branding are both used