BrandStar

BrandStar is a marketing and production company that combines branded television, video production and digital marketing under one roof. It runs LED volume stages in Florida and Hollywood and places brand stories inside national TV shows rather than beside them as adverts.

What BrandStar does

• Branded TV segments: national and local segments within its shows on Lifetime, Fox and Bloomberg, with social media support.
• Video production: full production from brief to final cut, including virtual production on LED stages.
• Media buying: placement across TV, OTT streaming and radio.
• Digital and performance advertising: paid media, SEO, email and social campaigns that follow through to the sale.
• Brand and strategy work: market research, brand identity, positioning, public relations and thought leadership.
• Web, ecommerce and CRM: websites, conversion work and marketing automation.

Who it serves

It works with brands of different sizes; past clients quoted on its site include MyPhoto, a South Florida residential property brokerage and small business owners using its social media management.

Key facts

• Studios: Florida and Hollywood
• Method: IDD, which identifies a brand's value, develops creative and distributes it across the funnel
• Group structure: several specialist companies working together, including BrandStar Studios