Engel Research Partners

Engel Research Partners is a marketing research consultancy based in San Bruno, California. It helps brands, creative agencies and research companies see their business from outside perspectives, gathering and weighing other people's views. The firm ties its research to the marketing goals of the client.

What Engel Research Partners offers

• Qualitative and mixed research — a blend of qualitative and quantitative methods it calls Quali-Quant.
• Moderating — the firm can run a full research project or supply only the moderator.
• In-person or online sessions — studies can be run face to face or over the internet.
• Insight for shopping and internal communication — findings aimed at improving shopping experiences and conversations inside the client company.

Who it works with

Clients include creative agencies, marketers and international research companies, some based in the US and some overseas wanting a view of the American market. Contacts range from brand managers and insights directors to senior executives. Categories covered include food and drink, health and beauty, sports and entertainment, automotive and consumer electronics.

Key facts

• Based in: San Bruno, California
• Approach: research kept in service of the client's marketing objectives