Edge Creative Group

Edge Creative Group is a marketing agency that works with community banks and credit unions. It argues that financial products are now hard to tell apart, so a distinctive brand helps an institution win local business.

What Edge Creative Group offers

• Branding — building a recognisable identity for a community financial institution.
• Strategy — planning that comes before creative work.
• Creative — design and campaign ideas developed from that plan.
• Digital marketing — online channels to attract and keep customers.
• Advertising — campaigns designed for institutions without large marketing budgets.

Who it works with

Community banks and credit unions. The agency notes that most consumers now choose financial products online, and shapes its digital work around that.