CTP

CTP is an integrated marketing agency in Boston that combines advertising, public relations and digital work under one roof. It builds its campaigns around storytelling and aims them at organisations it sees as improving people's lives, from hospitals to community banks.

What CTP offers

• Brand strategy — audience research, brand positioning and purpose, and development of a brand narrative and persona.
• Brand identity — naming, logo design and graphic identity work.
• Integrated campaigns — advertising, PR and digital campaigns for brand and product launches.
• Stakeholder messaging — outreach and messaging to key audiences, supported by a public affairs practice.
• Social and video content — social posts and branded video, including a 360-degree virtual reality piece for a shoe brand.

Who it works with

The agency groups its clients into five areas:

• Healthcare providers and health organisations
• Social enterprises and non-profits
• Clean energy and climate businesses
• Community banking and financial institutions
• Sports organisations, including work with the Red Sox and the Breeders' Cup

Key facts

• Based in: Boston
• Recognition: an Emmy for a Red Sox promo spot, plus ABA Brand Slam and Summit creative awards for bank clients
• Other clients named: Red Hat, Dunkin' and Eastern Bank