Dragon Trail International

Dragon Trail International is a marketing and digital solutions company with roots in China and more than a decade of work in global travel and MICE. Its international team helps destinations and brands reach Chinese travellers, consumers and trade partners through Chinese social platforms, training tools and events.

What Dragon Trail International offers

• Chinese social campaigns — video and content campaigns on WeChat, WeChat Channels, Douyin and Weibo.
• Travel trade training — WeChat mini-programs and a CTA Live webinar platform for training Chinese travel agents.
• Event production — online forums run end to end, from speakers and panels to translation, subtitling, filming and publicity.
• Influencer marketing — work with KOL and KOC influencers across several social platforms.
• Offline activations — events such as a cocktail masterclass for a drinks launch.

Who it works with

Projects include a Chinese New Year campaign for PromPerú, the China Travel Academy for Visit Sweden, an online tourism forum for the Beijing Municipal Culture and Tourism Bureau and a Shanghai launch for the Whitley Neill gin brand.

Key facts

• Experience: more than a decade
• Sectors: travel, tourism and MICE
• Agent database: more than 60,000 registered Chinese travel agents