Dobies Health Marketing

Dobies Health Marketing works solely in healthcare, handling strategy, branding and advertising for hospitals and other health organisations. Active in the sector since 1992, it puts strategy first and combines market data with creative work to help health brands stand apart from competitors.

What Dobies Health Marketing does

• Healthcare marketing and PR: marketing, advertising and public relations for healthcare organisations.
• Positioning strategy: structured methods for deciding how a health brand should position itself, plus an in-house process for spotting new brand opportunities.
• Media market profiling: competitive analysis of local media markets to guide healthcare advertising.
• Hospital brand assessment: a short self-assessment that lets hospital marketers see how their brand measures up.
• soviews+: a media intelligence product made for hospitals that tracks share of voice and analyses competitors' main drivers and key messages.

Who it serves

The agency's work centres on hospitals and hospital marketing teams. Client comments on its site describe long-running relationships covering routine projects as well as larger campaigns.

Key facts

• In healthcare since: 1992
• Product: soviews+ media market intelligence for hospitals
• Team roles: vice presidents for creative and media services and for client services