
Inward Strategic Consulting

If you’re looking for the ways to boost your app, first find the way to reach your customers Our efficient product marketing services will help your business meet its audience and reach your most ambitious goals
Discussing Strategy & Goals Videos in Facebook ads perform 20% better than images
The statistics show that 70% of users admit video ads appeal to them more than images, which was successfully confirmed by our experience When launching ad campaigns for B2B business, we noticed that video ads demonstrate a significantly better performance than those with images
The number of fields in a contact form in B2B is not as important as it is in B2C
While there is a rule of thumb that the more fields you have in a contact form, lesser leads you’ll get in the end, our experience has shown quite the opposite By reducing the number of fields in the form, we did get more contacts However, the quality of most of them was rather disappointing
When we compared the number of quality contacts before and after we changed the number of fields, we found no significant differences At the same time, the reduction of fields in B2C companies led to a decreased number of leads and lower sales
Traffic growth is highly dependent on the quality of link building
As an end-to-end marketing agency, we’re committed to improving your online presence and growing website traffic by building a quality link profile Since we’re well versed in SEO, we know that quality here often comes first before quantity
Thus, when building a link profile for one of our clients, we noticed that improved quality of linkbuilding almost always leads to an increase in the website traffic By improving the quality of external links, we managed to boost traffic by 35% In B2B, calls have an 85% higher ROI compared to emails When processing leads who filled out their contact details on the website for one of our clients, we started with an automated outreach We created email chains, set up a n email marketing campaign, and sent letters to people on the list
While we had well-crafted messages and sent follow-up letters, the response rate was low Thus, we decided to make calls to remind people of their request and tell a bit more about the company As a result, we get 85% more responses compared to emails
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