Array Creative

Array Creative is a branding and marketing agency for consumer packaged goods companies. Since 2004 it has worked with inventors, makers and established brands to take products from an early idea to store shelves and online sales.

Services

• Market research and strategy: validating the market and confirming product-market fit, positioning and brand.
• Packaging and merchandising: pack design with clear messaging, and merchandising systems for retail.
• Retail design: making products stand out on shelves, in catalogues and online.
• Launch campaigns: advertising and marketing for new products, in stores and online.
• Brand storytelling: building the brand story behind a product line.

Customers and markets

The agency serves national tool and hardware brands, plus housewares, apparel and sporting goods, food and beverage and B2B product companies. Testimonials come from Wooster Brush, BriskHeat and Lake Norman Charter.

Key facts

• Working since: 2004
• Experience: more than 20 years in the retail product sector
• Specialism: consumer packaged goods