GREENCREST Marketing

Why the firm says strategy still needs people

GREENCREST Marketing is a marketing and advertising agency in Columbus, Ohio, which says it has worked in the field for more than thirty years. Its central claim is that determining strategy, sparking conversations and developing creative solutions are tasks that automated tools cannot replace. The firm describes its work as spanning both traditional and online channels, and it presents its view of marketing as a discipline for turning market players into industry leaders.

Brand identity and refreshed messaging

Brand identity work includes refreshed messaging and visual identity for clients. The firm's site gives the example of a non-profit health center serving Logan County, which wanted to explain the full range of what it does and to remove confusion in its marketing. The agency refreshed its messaging for use across the center's marketing and communications, and the site reports growth in engagement on the center's social media channels.

Search, social and web work measured by traffic

The digital side includes SEO, SEM and social media management, along with web design intended to increase traffic. One example describes a client that asked for a website audit before a refreshed design, after which traffic rose by 283.5 percent in the six months following launch. The firm uses figures like these to show that its digital work is judged by visits and new users rather than by appearance alone.

Public relations for anniversaries and other milestones

Public relations includes media outreach and campaigns for anniversaries and events. The firm describes a plan for a stucco company's hundredth anniversary. Within the opening months of that campaign, the firm reports 338,000 print and 11,000 social media impressions. The approach is to build the story of a milestone and place it with the press and on social channels.

Clients across construction, architecture and health

The client examples on the site come from construction, architecture and health. They include a leading construction firm in Columbus and in Charlotte, North Carolina, which received a comprehensive strategy and a targeted Google Ads search campaign, and an architecture, planning and historic preservation firm that received a website audit and redesign. The firm also cites its certification, which it says makes it the only certified brand agency in its region out of the 35 that exist in North America.

GREENCREST Marketing is a marketing agency in Columbus, Ohio that has worked in the field for over thirty years. It supplies the strategic and creative side of marketing, arguing that such thinking is something automated tools cannot replace. Work spans traditional and online channels.

What GREENCREST Marketing does

• Brand identity: refreshed messaging and visual identity for clients.
• Advertising: planning and producing campaigns.
• Public relations: press coverage and anniversary or event campaigns.
• Search and social: SEO, SEM and social media management.
• Web design: sites intended to increase traffic.

Who it works with

Examples on its site include a non-profit health centre serving Logan County, which needed clearer community messaging, and a stucco firm marking its hundredth anniversary.

Key facts

• Based in: Columbus, Ohio, USA
• Experience: more than thirty years
• Sections on its site: what it does, the team and a press room