Digital Air Strike

Digital Air Strike is a marketing technology company for car dealers and other retailers, now operating under the DAS Technology name. Its DAS CX Platform brings customer engagement, online reviews, messaging, advertising and customer data into one system. The aim is to help dealers convert more leads and win more sales and service work.

What Digital Air Strike offers

• AI lead response — instant AI replies, lead nurturing and tailored quotes, including the Response Logix product.
• AI and human chat — live conversations on dealer websites to turn visitors into appointments.
• AI search and social — Power AI Search, review generation and social media work to improve visibility in AI and organic search.
• Advertising — promoting vehicle inventory to buyers across digital channels, including social media ads.
• Service and loyalty messaging — automatic service and ownership messages, and equity alerts drawn from dealer data.
• Dealer Digital Intelligence — measuring a dealer's digital footprint, AI search rankings and price transparency.

Who it works with

The firm serves automotive dealers; earlier material says more than 7,800 retailers in 32 countries used its CDXP technology.

Key facts

• Also known as: DAS Technology
• Recognition: five 2026 Dealers' Choice Awards and a Gold Stevie Award
• Products: DAS CX Platform, Response Logix, Power AI Search, CDXP