CV Media, inc.

Media buying for Connecticut and the Northeast

CV Media is an agency whose founder and president has more than thirty years of experience in advertising, public relations, marketing and the planning and negotiating of media buys. Its customers are in Connecticut and the wider Northeast, with others around the country. The agency frames its job as getting a better return from a marketing budget, by placing advertising in the right channels, at the right time, without overpaying.

Traditional media

Planning and buying covers television, including affiliate, cable and direct-response, online and mobile video, AM and FM radio, satellite radio, streaming audio services and site-placed radio. Print includes newspapers, magazines and remnant print space, supported by evaluation of media usage and audience composition. Outdoor advertising runs from traditional, digital and mobile billboards to poster panels, airport and mall displays, bus and commuter rail advertising and street furniture, backed by demographic analysis of usage and site locations.

Digital advertising

The digital list is long: programmatic display, retargeting banners, in-app ads targeted on behavior, native content ads, search retargeting, B2B display targeting, website visitor identification for business leads, programmatic video, connected TV and streaming audio and display. It also manages paid search, data-targeted email and social media campaigns, and can onboard data for digital targeting.

Behind the schedule

The agency handles the less visible work too: trafficking ads to outlets, checking invoices, billing, post-buy analysis and analytics, while building relationships with media sellers. It says that this effort, with tough negotiation, is how it obtains extras such as bonus spots, promotions and interviews.

Sectors and political work

Its list of clients spans consumer and business-to-business brands, political campaigns, legislative and issue campaigns, associations and charities, banking, financial and legal services, education, healthcare, media and broadcast, retail, advertising and public relations firms, and real estate and development. It says it has built a reputation for effective political campaigns, locally and nationally, and has a dedicated page and information form for campaign media strategy.

CV Media, inc. is an advertising and media-buying agency run by its founder and president, Charmaine Seavy. It serves clients in Connecticut, across the Northeast and elsewhere in the United States, and focuses on getting advertising placed at the right time and in the right channels.

What CV Media, inc. does

• Media planning and buying: negotiating schedules for TV, cable, radio, print, outdoor and transit advertising.
• Digital advertising: programmatic display, retargeting, in-app, native, connected TV, streaming audio and online video ads.
• Search and email marketing: paid search campaigns and data-targeted email.
• Social media: paid social campaigns alongside other media.
• Public relations: PR support as part of wider campaigns.
• Campaign administration: trafficking ads to outlets, checking invoices, billing and post-buy analysis.

Who it serves

The agency works with political, legislative and issue campaigns, non-profits and associations, banks and financial firms, education, healthcare, retail and B2B companies. It also supports other advertising, marketing and PR firms.

Key facts

• Based in: Connecticut, USA
• Experience: more than 30 years in advertising, marketing and media buying
• Leadership: founder and president Charmaine Seavy