CSSI Marketing + Culinary

CSSI Marketing + Culinary is an agency that works only in foodservice, combining chefs and culinary specialists with strategists, creatives and marketers. It has offices in Chicago and Springfield, Missouri, plus virtual staff across the United States and Canada, and says it has been in the business for more than 20 years.

Services

• Strategy and insights: business, brand, go-to-market and product strategy, backed by operator and consumer research and trend tracking.
• Branding and marketing: campaign creation and communications planning aimed at awareness, demand and leads.
• Content creation: video, photography, motion graphics, animation, articles and training material, produced in two in-house studios.
• Digital strategy and development: marketing automation, CRM, search optimisation and website UX and UI work.
• Culinary innovation: concept and recipe development plus guided tours of culinary trends.
• Culinary sales enablement: dedicated culinary sales support and national account strategists who work with large restaurant chains to win menu placements.

Who it works with

The agency serves marketing and sales teams at foodservice manufacturers, foodservice operators, consumer packaged goods companies and commodity boards. Its case studies name USA Rice, Custom Culinary, Smithfield and Mann's Packing.

Key facts

• Based in: Chicago and Springfield, Missouri, United States
• Experience: more than 20 years in foodservice
• Studios: two centrally located content studios