Creative Resources Group

Creative Resources Group, known as CRG, combines an advertising and marketing agency with an in-house video production company. It is based in Middleborough, Massachusetts, has announced new offices in Florida, and plans, produces and places campaigns for businesses, with a long-running specialism in automotive retail.

What Creative Resources Group offers

• Digital marketing — search, digital video, display, social media and email campaigns, with data targeting and ongoing performance monitoring.
• Marketing planning — strategic analysis, marketing plans, media buying and placement, then implementation and tracking.
• Creative production — video, websites, graphic design and virtual tours, all produced in-house.
• Automotive marketing — CRG Auto, a separate division that handles digital, video and email marketing for car dealerships.
• Exhibits — design work beyond advertising, such as an updated exhibit for Maritime Gloucester.

Who it works with

The agency works with businesses that want either a single piece of work or a full programme, and has a strong base among car dealers, including a long-running sales campaign for Expressway Toyota.

Key facts

• Based in: Middleborough, Massachusetts, with offices in Florida
• Automotive experience: CRG Auto reports more than 30 years in the car industry
• Production: every campaign element is made in-house