Contrast Digital Marketing

Contrast Digital Marketing, trading as CONTRAST, focuses on digital lead generation for business-to-business sales teams. It starts with a small proof-of-concept test, learns from the data, then scales what works. The agency grew out of the lead generation used by the PEAK family of firms.

What Contrast Digital Marketing offers

• Content creation — persuasive material shaped by behavioural psychology.
• Lead traffic generation — digital campaigns that bring prospects to a client's site.
• Website lead capture — turning site visits into enquiries.
• Data science and ROI optimisation — measuring lead quality and adjusting spend mix.
• Sales enablement — support that helps sales teams convert leads.

Who it works with

Fast-growing B2B sales teams, mainly in software, SaaS, tech, digital, eCommerce, professional services, industrial and manufacturing firms. Named users include the PEAK and IGNITE sales recruiting teams and a dental recruitment client.

Key facts

• Method: lean start-up style MVP tests before scaling
• Origin: built up to serve the PEAK group's own sales teams