Cendyn

Cendyn supplies software and services to hotels and other hospitality businesses. Its range spans guest marketing, reservations and distribution, group sales and revenue management, and it also runs an in-house digital marketing agency. Its resource library covers topics including casino strategy.

What Cendyn does

• Guest CRM and loyalty: eInsight CRM pulls guest data together for personalised messages, and eLoyalty runs programmes for repeat guests.
• Reservations and distribution: Pegasus CRS manages rates and inventory across distribution channels, alongside a direct booking engine.
• Call centre tools: web-based workflows for reservation agents with loyalty integration and voice services.
• Digital marketing and websites: multi-channel campaigns plus hotel website design and creative work.
• Sales and revenue: B2B CRM, Pegasus corporate sales, proposal tools, interactive menus, revenue management and group revenue tools.
• Rate Match: a conversion tool that keeps direct prices in line with online travel agents.

Who it serves

Hotels and hospitality groups, including casino operators, that want to raise direct bookings and guest loyalty.

Key facts

• Products: eInsight CRM, eLoyalty, Pegasus CRS, Rate Match
• Agency: in-house digital marketing team