CARD Group Research

CARD Group Research, trading as CARD Group Research & Insight, is a market research company that studies customers, employees, brands and stakeholders. Established in 2003, it works across the UK and Europe and combines conscious and subconscious research methods.

What CARD Group Research does

• Brand research and tracking: ongoing measurement of brand strategy and how different customer segments engage with a brand.
• New product development research: testing concepts, value propositions, packaging and service ideas with target markets.
• Advertising testing: concept testing and evaluation of campaigns, including how audiences respond below conscious awareness.
• Customer insight: satisfaction surveys, focus groups and depth interviews.
• Event research: attendee analytics and delegate satisfaction studies for event organisers.
• Place research: studies for business improvement districts, shopping centres and location planning.

Who it serves

Case studies include banking consumer research, BID strategy work, shopping centre visitor studies and site selection for a restaurant chain's expansion.

Key facts

• Founded: 2003
• Coverage: UK, Europe and beyond
• Methods: surveys, focus groups and depth interviews