CARD Group Research

We facilitate a deeper customer understanding to enable our clients to make better business decisions We utilise both conscious and subconscious methods to ensure the most accurate results

Our market research company services include the following areas:

• Brand research and brand tracking
• New and existing product development research
• Advertising campaign concept testing and evaluation

Brand Research and Brand Tracking

Brand evaluation is critical to determine how effectively your brand meets its goals Our innovative brand evaluation system tracks and analyses the continuing success of a brand strategy

Our unique methodology shows how specific customer segments interact with a brand For example, which customer segments are apathetic, which customer segments are fully engaged and why

New Product Development Research

With extensive experience in conducting new product development research, our consumer insights and analysis are critical to testing initial concepts, developing value propositions and effectively advertising the new or updated product We help clients to utilise our consumer insights to find solutions to challenges throughout the product development process

Our expertise includes gathering data and extracting actionable customer insights for packaging, service, delivery, brand, and company reputation

All of this information is critical to making evidence-based, data-driven decisions

Advertising Campaign Evaluation & Concept Testing

Understanding how effective advertising campaigns are, in terms of how well they achieve objectives, is vital for optimising future campaigns Advertising research analyses conscious and subconscious responses to advertising campaigns to understand if the messaging has created the required reaction from the target audience

Evidence of an advertising campaign’s impact is necessary for a marketing department’s proof of ROI

We assist event organisers with producing events that will draw the most attendees We gather key attendee analytics to produce insights to inform event strategy

Measuring the success of an event, the factors that increase delegate satisfaction and the factors that decreased delegate satisfaction are all vital to the success of future events

Customer satisfaction (CSAT) surveys are used to understand a customer’s satisfaction levels with an organisation’s products or services Customer satisfaction surveys can be used to gather intelligence on customers’ needs as well as any challenges they may face with products or services

In every industry, maintaining a competitive edge requires businesses to focus on the creation of positive experiences to retain existing customers and gain new customers

Employee surveys are important for gaining insight into the most effective ways of how to attract, train, retain and reward employees Organisations need to know how happy and enthusiastic employees are, how to improve on these levels and what the important factors are Organisations also need to make employees feel heard

“Innovation is key to our success” Developing innovative methods to derive accurate insights ensures that brands partner with us for years We provide insights and analysis athat are crucial to developing solutions that lead to their success Using both quantitative and qualitative data collection methods, our insights are based on degree-level statistical and psychological resources ensuring the correct methodology is applied

Our processes are founded on ISO quality standards and comply with the Market Research Society Code of Conduct and ESOMAR best practices

As a consumer research company, we work with local, national and global clients across a range of industries including, but not limited to:

• Shopping centre market research
• Retail  Leisure and hospitality
• Local government research / public sector High-quality consumer insights improve the customer experience strategy leaving less to chance

As consumers have high expectations throughout the customer journey, a deeper understanding is increasingly important Knowing how consumers view a brand and its products and services enables the management team to tailor marketing strategies – both traditional and digital