Byer Co

Byer Co builds lead-generation websites and runs ongoing digital marketing for technical manufacturers. Its work aims to link how buyers find a product with how the sales team closes the deal, carried by one accountable team.

Services

• Lead-generation platform: product discovery, technical content and clear enquiry routes, improving or replacing an existing site such as a WordPress build.
• Growth programme: search, advertising, content and conversion work prioritised against commercial goals.
• CRM connection: routing each enquiry to the right person in the client's CRM.
• Sales reporting: tracking qualified opportunities and recorded sales, separating attributed sales from wider impact.
• Technical operations: ongoing site management alongside marketing.

Clients

Manufacturers of instrumentation, components and industrial products whose buyers already understand the technology. It has worked with Advanced Micro Instruments since 2014 on branding, product experience, ecommerce and marketing.

Key facts

• Focus: technical manufacturers
• Long-term client: Advanced Micro Instruments, since 2014