Bush Communications

Bush Communications is a marketing and creative design agency in Rochester, New York, focused on professional services and business-to-business clients. For around two decades it has worked out why a buyer should choose a client over its rivals, then built campaigns and design around that answer.

What Bush Communications does

• Value proposition work: tools and criteria for pinning down what makes a client different and valued by its market.
• Research and strategy: speaking to a client's customers as an outside party to learn what they need.
• Brand refresh: updated look, personality and messaging for companies whose image has aged.
• Creative and web design: graphic design, websites and advertising campaigns built without generic stock imagery.
• Campaigns and channels: seminar invitation series, channel growth programmes, awareness ads, social media and app development.

Who it works with

Many of its clients have traded for 50 to 100 years and sell into mature, crowded markets. The agency aims its creative at both long-serving decision-makers and younger professionals who are new to the client's business.

Key facts

• Based in: Rochester, New York
• Experience: around 20 years
• Leadership: strategy is led by Jim Bush