Gasp

Gasp, written ...Gasp! by the agency itself, is a marketing and communications agency based in Reading, Berkshire, near London. It puts brand and strategy first and is media neutral, basing its campaigns on research, strategy and tactics explained without jargon.

What Gasp offers

• Brand and marketing strategy — planning built on research, following the approach taught by Mark Ritson.
• Creative campaigns — advertising and communications across whatever media suit the brief.
• Case studies — published examples of its client work.
• Call To Action podcast — interviews with marketers, researchers and authors, now past its 100th episode.
• Blog — marketing commentary from its writer known as The Blogfather.

Who it works with

The agency works with brands that want strategy-led marketing. Its podcast guests have included Mark Ritson and an associate director at the Ehrenberg-Bass Institute.

Key facts

• Based in: Reading, Berkshire
• Co-founder and Creative Director: Giles Edwards
• Coverage: featured by The Drum