BURN

BURN is a creative and advertising agency whose published work centres on campaigns that run across several channels at once. Its headline case study is a community fundraising appeal for the RNLI, the charity behind lifeboat rescue around the coast.

What BURN offers

• Campaign concepts — one creative idea and strapline designed to pull an annual appeal together.
• Multi-channel execution — the same idea carried through a microsite, social media, direct mail and email.
• Supporter packs — printed material that helps community volunteers organise their own events.
• Email CRM — engagement email programmes, with a travel eCRM project among its listed work.

Who it works with

The case studies point to charities and travel brands. For the RNLI's Mayday appeal, the agency built its campaign around the lifeboat crew's kit and the charity's yellow welly, and the activity picked up coverage on national television news.