Goodman Fox

Goodman Fox is a specialist user experience agency based in London. It examines how customers deal with a business at every stage and helps the business see where the experience falls short of what buyers want.

What Goodman Fox offers

• Customer journey mapping — charts every point of contact, from first enquiry through purchase, after-sales support and renewal or repeat buying.
• Experience comparison — sets the experience a business provides against the experience its customers would like to receive.
• Loyalty priorities — identifies which factors matter most to customers in staying loyal to a brand.
• Discovery conversations — starts with a talk about the business challenges a client faces now, to see where the agency can help.

Who it works with

The agency works with businesses that want to understand their customers' point of view. No particular industries or company sizes are named.

Key facts

• Based in: London
• Speciality: User experience (UX) design and research
• Focus: The whole customer journey, including renewal and repurchase