Daehong Communications

Daehong Communications is a full-service advertising agency that handles creative work and marketing communication for brands. It works under a vision it calls Thinknology, which joins accumulated thinking with new technology. It has built up around four decades of experience and now leans heavily on data-driven and digital marketing.

Products and services

• Creative and campaigns: above-the-line and below-the-line advertising, including heritage campaigns.
• Media: media planning, with out-of-home advertising among its services.
• Big data marketing: marketing planned from data analysis.
• Sports marketing: campaigns and activity around sport.
• O2O marketing: linking online promotion with offline sales.

Key facts

• Experience: about 40 years in advertising
• Other: publishes its own magazine and ESG and compliance reports
• Channels: digital and mobile work alongside traditional media