Bullseye Total Media

Advertising does not have to feel like a shot in the dark, says this agency in Huntington, West Virginia, whose name and pitch revolve around aim. It takes on both digital and traditional campaigns and also takes part in local community life.

A three-step way of working

Each job starts with a conversation about the client's goals and what help is needed. The agency then writes a customized plan setting out everything it will do, and finally carries out the campaign so that the message reaches the right people. It says it is aimed at owners who are already busy, unsure where to start online, or worried about spending on the wrong audience.

Creative, websites and social media

The agency produces brand design and copy grounded in research and data. It builds and maintains websites, which it calls the cornerstone of a good advertising presence, and manages social media channels. Video is part of the offer too, with a demo reel on the site and a pitch to tell a client's story in an engaging way.

Digital advertising and traditional media

Its digital services run from targeted online advertising to SEO. The agency says online advertising can reach a full range of viewers while spending only what is necessary, and that its targeting is not available through traditional advertising. For clients that want older media it also covers print design, radio and television.

What it says about its culture

The agency describes itself as playing the long game, investing in people and building long relationships with clients it believes in. It says it wants to be easier to deal with than a freelancer who disappears or an agency where the smallest change takes an act of Congress, and that it is full service in the sense that it can take on whatever a client dreams up.

Bullseye Total Media is an advertising agency in Huntington, West Virginia that plans and runs both digital and traditional campaigns. It pitches itself as a way to make advertising simpler for busy owners, and it is active in its local community. Each job starts with a talk about goals, then a custom plan, then the campaign itself.

What Bullseye Total Media offers

• Design and copy: brand creative and messaging grounded in research and data.
• Website design and development: building and maintaining sites that support a company's advertising.
• Social media management: running a client's social channels.
• Digital advertising and SEO: targeted online ad campaigns and search optimisation.
• Traditional media: print design, radio and TV advertising.
• Video: video content and a production demo reel.

Who it serves

Clients include local health bodies and civic groups; testimonials come from the Cabell Huntington Health Department and Downtown Huntington Partners.

Key facts

• Based in: Huntington, West Virginia
• Services span: digital and traditional media