Digital Marketing Taiwan

English-language marketing for entering Taiwan

Digital Marketing Taiwan works with overseas companies and English-speaking founders who want to reach customers in Taiwan. It describes itself as a hub for English-language digital marketing information and services in Taiwan. It was set up after its founders noticed how little English material existed on the marketing landscape and trends in Taiwan, and how few marketing services were available to English-speaking entrepreneurs in the region.

Translation and localisation

The firm says Chinese promotional materials are an essential first step for any business entering the Taiwanese market. It offers more than translation: it localises a client's business information with Taiwanese expressions, so that the material resonates with local customers. Its site notes that Taiwanese consumers depend heavily on online information when they try to understand a brand and decide whether to buy.

Social media posts and blog content

Social media posts are created to build brand awareness and to engage the target audience. Blog content is written around keywords that matter to the client's industry. The firm says such articles build customer trust and a stronger brand image, and that they also help a website's ranking in search.

Audit, strategy and review

Work begins with a preliminary analysis of a business's digital marketing position, based on its information, website and social media pages. A discovery call then sets out the business goals, such as brand awareness, enquiries and sales, and the areas to improve. The firm proposes a strategy and a set of services tailored to that situation, sets up key performance indicators to track progress, and holds regular review meetings to adjust the strategy if goals are not being met. Its site describes its approach as collaborative, with the client involved from the first analysis through to those reviews.

Case studies

The firm's case studies cover content creation and translation for food and yoga businesses in Taiwan.

Digital Marketing Taiwan helps foreign businesses and English-speaking entrepreneurs enter and grow in the Taiwanese market. Set up in 2019 by Jeanie Tsui, a copywriting, marketing and publishing specialist from Hong Kong, it was created because little English-language information or marketing help existed for newcomers to Taiwan.

What Digital Marketing Taiwan does

• Translation and localisation: turning marketing materials into Chinese using Taiwanese expressions rather than a literal translation.
• Social media promotion: creating posts that raise brand awareness with Taiwanese audiences.
• Website and blog content: writing articles built around industry keywords to support search ranking.
• Consultation and strategy: auditing existing social media activity, then setting a strategy and KPIs.

Customers and markets

Its clients are foreign companies and entrepreneurs doing business in Taiwan. Published case studies include a vegan food business and two yoga studios in Taipei. Work starts with a review of the client's website and social pages, followed by a discovery call, a tailored proposal and regular progress meetings.

Key facts

• Based in: Taiwan
• Founded: 2019
• Founder: Jeanie Tsui
• Languages: English and Chinese