Branding By Context

Branding By Context, known as BXC, is an independent visual identity and brand marketing studio in Laguna Beach, California. Much of its creative work has been for active-lifestyle brands and now also helps founders, startups and product teams define the core of their brand.

Products and services

• Brand strategy: defining a brand's DNA so teams share one direction and designers can work faster.
• Visual identity: logos, identity systems, brand guidelines and style manuals.
• Brand refreshes: updating the image of established businesses.
• Channel guidance: advice on keeping a brand consistent on marketplaces such as Amazon and in briefs for creators.

Customers and markets

The studio names start-ups, venture studios, product teams and established companies as clients. Past brands it lists include Patagonia, Klean Kanteen, CamelBak, Nixon, O'Neill, Quiksilver, Callaway and Levi's, as well as non-profits such as the Ocean Film Fest.

Key facts

• Based in: Laguna Beach, California, United States
• Also known as: BXC
• Sector focus: active-lifestyle and consumer brands