Black Coffee

Black Coffee is a branding consultancy in Boston, Massachusetts, that takes on only branding and rebranding work. It works with companies going through change, helping them clarify what they stand for and tie brand strategy to identity. Its founders are Laura Savard and Mark Gallagher.

What Black Coffee offers

• Brand strategy — brand mapping, positioning, brand architecture and strategy workshops.
• Naming — creating names and naming systems for companies and products.
• Visual identity — image mapping and identity systems that express the strategy.
• Brand experience — aligning what a brand promises with what customers expect.

Who it works with

The firm serves emerging brands and established brands undergoing transformation, especially those facing complex positioning or architecture questions.

Key facts

• Based in: Boston, Massachusetts, United States
• Founders: Laura Savard and Mark Gallagher
• Recognition: repeatedly listed for branding and naming by Clutch, The Manifest, UpCity, Visual Objects and Built in Boston