Bernstein-Rein Advertising

Bernstein-Rein Advertising works for retailers, using shopper data to decide who to target and what to say. The agency has been in business for roughly fifty years and brands its method as Retailigent. A distinctive point is that it owns and runs a retail brand, which gives it first-hand experience of the trade.

Services

• Data-led targeting: analysis of attitudes and behaviour to identify a retailer's highest-value customers.
• Value research: tracking how shoppers weigh price, convenience, quality and personal connection.
• Brand purpose work: uncovering customer motives and turning them into a brand story.
• Click-to-brick campaigns: marketing across channels that moves shoppers from online browsing into stores.

Customers and markets

Its clients are retail brands of all sizes, from regional newcomers to international names.

Key facts

• Experience: about fifty years in advertising
• Approach: Retailigent, supported by its InsideOut Retailing idea
• Retail operation: runs its own retail brand alongside agency work