Bernstein-Rein

Bernstein-Rein is an advertising agency in the United States that specialises in retail marketing. It calls its approach Retailigent, built on consumer research, brand purpose and about fifty years of agency work. The agency also runs a retail brand of its own, which it uses to test ideas from the store owner's side.

What Bernstein-Rein does

• Consumer insight: data science that goes beyond standard market segments to find a brand's most valuable shoppers.
• Brand purpose: defining what a brand stands for and shaping its story around that.
• Retail marketing: work aimed at loyalty, larger baskets, store visits and online conversion.
• Campaigns across channels: creative and media that link online activity to physical stores.

Customers and markets

The agency works with retailers, from regional start-ups to global brands.

Key facts

• Experience: around half a century in advertising
• Method: Retailigent and InsideOut Retailing
• Own retail brand: it launched and operates a retail business itself