Be you not them

"Be you not them" is a branding agency working from Newcastle and Sydney in Australia. It has been creating and reworking brands since 2007, helping businesses find what sets them apart and turning that into an identity customers recognise. Its work runs from positioning through to packaging and roll-out.

What "Be you not them" offers

• Brand strategy: brand audits, positioning, architecture, competitor analysis, market research, naming and path-to-purchase mapping.
• Brand design: identity systems, guidelines, brand language, packaging, signage and wayfinding, branded spaces and online presence.
• Brand execution: launch and activation planning, brand management, trade marking, internal engagement and branded merchandise including uniforms.
• Brand identity packages: set starting points that frame the process and what each stage delivers.

Who it works with

The agency serves businesses that want to stand apart from competitors and build longer-term brand value.

Key facts

• Based in: Newcastle and Sydney, Australia
• Founded: 2007
• Specialism: brand strategy and brand identity