iCEA Group

iCEA Group is a search engine optimisation firm that concentrates on link building. Its pages explain how inbound and internal links help search engines judge a site and crawl it. The firm says it earns links through its own work and does not resell links supplied by other people.

What iCEA Group offers

• Link building: earning backlinks from relevant, reputable pages to raise a site's search position.
• Content marketing: articles and pages created to attract links naturally.
• Deep and internal linking: connecting blog posts and product pages, not only the home page.
• Backlink profile care: reviewing which links help a domain's authority and which do not.
• Search tooling: work built on Google Search Console and other market tools.

Customers and markets

Website owners who want organic or paid traffic to grow, according to its educational pages.

Key facts

• Specialism: link building within SEO
• Method: high-quality content plus outreach, without bought links
• Site content: a long series of question-and-answer explainers on link building