B Direct Marketing Communications

Direct marketing is the discipline that B Direct Marketing Communications was built around, and the agency has been developing campaigns since 2003. It describes itself as media neutral, which in practice means it plans work that runs across online and offline channels instead of favoring one medium, with the aim of reaching prospects efficiently. Its team says it has won dozens of industry awards across direct mail, advertising, broadcast, websites and email.

Creative work for direct response

The agency pitches itself at organizations looking for unusual creative thinking inside integrated direct marketing programs, work meant to resonate with a specific audience. It says it has produced hundreds of campaigns, and it frames its creative as work that stands out in a crowded marketplace and produces strong results. Its stated promise is the output of a large agency delivered at the cost structure of a small one.

Clients of every size

The agency reports a client base running from Fortune 500 corporations to local start-ups that hire it as their agency of record. Its client roster spans very different fields: health insurance, a regional newspaper's travel guide, a software and research company, restaurants, a school for the blind, a policy research institute, a military marketing research program, an investment counsel firm, a global markets business, a community arts center and a weather information company. That breadth shows the same direct marketing method applied to commercial, non-profit and public sector audiences.

Working beside other agencies

A second line of business comes from other agencies and production companies, which turn to B Direct when they want direct marketing expertise or have more work than their own staff can handle. The firm names more than ten agencies it has supported in this way, among them Mullen, Vermillion and SourceLink.

What to expect

Because the agency works across mail, broadcast, web and email, a client can brief one team for a campaign that spans several touchpoints. The agency says it is just getting started after more than two decades of campaigns, and it positions itself as a partner for businesses that want direct response creative without the overhead of a large network agency.