Hess Connect

Hess Connect is a one-person marketing consultancy that helps lawyers and law firms attract new clients through LinkedIn. The founder previously worked at an estate planning law firm in San Diego before starting the business. Today the work centres on lawyers, with a few other regulated industries also served.

What Hess Connect offers

• LinkedIn services — profile optimisation and ongoing activity on the platform as the main online channel.
• Brand story — drawing out a lawyer's own story so the online presence reads as genuine.
• Positioning — setting a lawyer or firm apart from others in a crowded market.
• Content strategy — a focused strategy session, described as a VIP Day, that produces a plan for posts.
• Social media design and management — branding, implementation and promotion of social channels.

Who it works with

Lawyers, law firms and a few other regulated industries. Past clients named on the site include attorneys and legal practices.

Key facts

• Focus: LinkedIn as the primary channel
• Background: the founder has a legal background, which shapes how she protects and promotes clients' reputations
• Approach: an intake survey and a discovery audit come before any strategy is agreed