IN Food Marketing & Design

IN Food Marketing & Design is an advertising and design agency that works only with the foodservice industry. Its team has spent around three decades helping food manufacturers launch, redesign and grow brands aimed at restaurant and kitchen operators.

What IN Food Marketing & Design does

• Campaign strategy and planning: marketing, media and campaign plans that engage operators.
• Brand positioning: defining a brand's voice, purpose and visual direction.
• Product launches: campaigns for new products and redesigns.
• Media and social: paid and trade media, social media and consumer campaigns.
• Creative production: design and content that brings the marketing message to life.

Customers and markets

Foodservice manufacturers and their brands. Clients quoted on the site include General Mills Convenience & Foodservice and Ruiz Foodservice, and it shows a brand transformation for BakeMark.

Key facts

• Focus: foodservice marketing
• Community: runs a network of food industry professionals, called Food Connections
• Giving: donates part of its yearly profits to local hunger relief