A.R. Group

A.R. Group is a Cairo-based creative agency that handles branding, advertising and print production under one roof. It began in 1982 as a small studio focused on brand identity and graphic design, and later opened its own print house. Today it works for local companies, multinationals entering the Middle East and North Africa, and brands that operate across the Arab world.

What A.R. Group offers

• Brand strategy and identity: naming, positioning, logos, wordmarks, typography and brand guidelines.
• Advertising and campaigns: concepts, copywriting and art direction for print, outdoor and digital, from single-market launches to region-wide rollouts.
• Packaging and print design: packs designed with production in mind, since the group also prints them.
• Digital and motion: websites, social media content and motion graphics.
• Print production: offset and digital printing, foil, embossing, spot UV and die-cutting at its print house in 6th of October.
• Video production: a department added later to its creative services.

Who it serves

Local businesses, multinationals launching in the MENA region and pan-Arab brands. Past work shown includes menus, gift sets, annual reports, company profiles and concepts for hotels and restaurants.

Key facts

• Based in: Cairo
• Founded: 1982
• Print house: 6th of October, with five-colour presses and in-line coating
• Certification: ISO and FOGRA-certified print workflow
• Team: Strategists, designers, art directors, copywriters and press operators in one studio