Anew

• Services Brand strategy Branding, logo & identity Content creation Copywriting Luxury websites Market research Name creation

We make luxury brands count for more

Making brandscount for more

Anew are luxury brand consultants. We help ambitious luxury and premium brands increase profitability through UHNW understanding, sharper insights, brand strategies, and creative content development.

London-based, luxury branding agency Anew, offers two core services: brand strategy and creative solutions We help brands to grow successfully by finding their own voice, their own values, their own language and their own look

We are particularly adept at working directly with business owners, start-ups and entrepreneurs who are committed to outstanding quality and craft Researching your market, stakeholders, company, culture and customers to generate powerful new perspectives, context and insights From these findings, we create a single-minded proposition and an effective brand strategy from which all marketing and communications programmes can be based

Our Brand Strategy services span market research and brand strategy development These underpin projects such as brand creation, brand refreshment, rebranding, short and long-term marketing plans and new product launch planning We offer qualitative research including depth interviews and focus groups, and - working with our associate partners - quantitative research

Understanding your market, stakeholders, company, culture and customers to generate powerful new perspectives, context, insights and messaging

Devising and executing powerful compelling creative ideas to deliver engaging marketing communications across all media: print, digital and experiential This includes advertising, luxury marketing materials, brochures, websites, digital marketing, copywriting, content creation and social media planning

Our Creative services include name creation, branding, logo & visual identity, content creation & production, copywriting and digital: websites and outreach When projects require, we cherry-pick the most appropriate additional brand specialists from our network; they can be called upon only when required to keep resources as streamlined as possible This ensures we deliver the best output at the most favourable price

Words have the power to shape worlds both real and imagined To distil a story, its elements and all the associated emotions and rationality into a single name is no small feat

BRANDING, LOGO &

VISUAL IDENTITY For successful luxury branding and visual identity, you need imagination, company respect, historical perspective,business visits - asking the right questions to craft designs of beauty and power

We create luxury marketing materials: advertising, films, brochures, labels, packaging, POS, trade/sales presenters and more Emotions, stories, connections to engage hearts and minds

We write For luxury brand narratives, brochures, labels, endlines/taglines, packaging, messaging, conceptual thinking and the preparation and structure for sales or investor materials

We design and build exceptional sites that embody brand positionings perfectly and communicate key messages effectively We also create multi channel programmes for outreach

We’ve worked in many sectors including luxury, retail food & drink, FMCG, B2B, media, health/wellbeing, healthcare, media, publishing, financial services, human resourcing, professional bodies, charity and events - and with a range of clients from multinationals to start ups and from FTSE 100 companies to family-run independents

Luxury jewellery & accessories

Premium alcoholic & soft drinks Private investor & start-ups Media, publishing & entertainment Sustainability, fabrics & fashion Professional & financial services Travel, property & retail We’ve created international luxury jewellery and publishing brands, made tea drinkers change their favourite brew, launched shopping centres, delivered community outreach programmes, devised a global multi-media campaign for a music industry first and repositioned a famous worldwide gastronomy awards brand

We’ve worked with iconic media titles, created India’s first luxury brand, handled the advertising for the UK’s favourite retailer, launched businesses and made 180-year-old ones contemporary again We’ve launched wine brands and devised a global sustainability campaign for a world-leading US fabrics business

Universal Music Group Launch of Luciano Pavarotti’s ‘Life in Art’ ALINA Creation of a health-tech luxury brand Bombardier Aviation Concept and copywriting for a brand history book Cordura: Sustainability Global research, strategy and creative project Levidian Creating a new climate-tech brand Wild Steps Creation of a premium wine in can brand Symphonia Spirits Sustainability strategy and copywriting