Anew

Anew is a London agency that advises luxury and premium brands. It works on two fronts, brand strategy and creative execution, drawing on an understanding of ultra-high-net-worth buyers, and it often deals directly with owners, founders and entrepreneurs.

What Anew does

• Brand strategy: shaping a single-minded proposition that all marketing can build on, for launches, refreshes and rebrands.
• Market research: depth interviews and focus groups, with quantitative studies through associate partners.
• Creative content: advertising, brochures, sales materials and digital marketing across print, digital and experiential media.
• Coffee table books: writing, designing and printing custom books for luxury brands.
• Naming and copywriting: name creation and written content.
• Luxury websites: sites built for premium brands.

Who it works with

Sectors include drinks, jewellery and accessories, media and entertainment, professional and financial services, travel, property and retail, sustainability, and private investors and start-ups.

Key facts

• Based in: London
• Experience: over 30 years in luxury branding