97th Floor

97th Floor is a digital marketing agency in Lehi, Utah, that grows brands through paid media, organic search, content and design. It frames its method as audience-first, and it now pairs classic SEO with optimisation for answers given by AI search tools.

What 97th Floor offers

• Generative engine optimisation (GEO/AEO) — work to help brands appear in AI-driven search and answer engines as well as ordinary results.
• SEO — technical search work, content strategy and relationship-building to widen reach.
• Advertising — custom paid campaigns that can run across more than 20 platforms, with matching creative.
• Content marketing — content planned around what the target audience is looking for.
• Design — creative work supporting campaigns and brand growth.

Who it works with

Growing brands that want more conversions from search, ads and content.

Key facts

• Based in: Lehi, Utah, US
• Approach to AI: uses AI and agentic tools to speed up strategy and delivery, while keeping human judgement in charge
• Publishing: runs a blog on search and advertising topics, with posts on events such as brightonSEO