Element Three

Element Three is a marketing agency that has become a consultancy for manufacturers selling through dealers, distributors and multi-location retail networks. It calls this model B2B2X. The agency helps original equipment makers coordinate their go-to-market plans so dealers are ready, products launch smoothly and customers stay loyal after buying.

Products and services

• Co-op marketing programmes: aligning manufacturer and dealer spending while protecting brand consistency.
• Product launch strategy: building dealer enthusiasm and consistent messaging.
• Integrated campaigns: joint manufacturer and dealer messaging.
• Events and trade shows: dealer events and launches.
• Inventory campaigns: local offers to clear ageing stock.
• Media planning and buying: placement across channels.
• Creative asset libraries: brand-compliant materials dealers can adapt.

Who it works with

Manufacturers and OEMs with dealer or distributor networks. A case study on its site covers a long relationship with Newmar Corporation.

Key facts

• Speciality: B2B2X marketing
• Also offers: educational videos, blog and podcast