Digital Tripathi

Digital Tripathi is the freelance practice of Hridja, a digital marketing specialist working mainly with the property sector in India. Around 80% of the client projects come from real estate, with most of those in Delhi NCR, although the practice is moving into other industries. The work centres on strategy, lead generation and lowering the cost of acquiring customers.

What Digital Tripathi offers

• Real estate lead generation — planning, running and tuning online ad campaigns for property businesses.
• Strategy and value proposition — helping businesses pick the right digital approach and message.
• Brand awareness — online promotion to raise the profile of property brands.
• Content and search visibility — getting published content to rank against competitors.
• Reputation support — advice on handling negative online reviews.

Who it works with

Clients are mainly real estate developers and channel partners in India, especially in Delhi NCR. The practice also works as an extension of in-house marketing teams.

Key facts

• Based in: India
• Focus: about 80% of projects are in real estate
• Structure: freelance specialist