80 20 Marketing

80 20 Marketing is a Brazilian advertising and marketing agency that frames its work around performance and results. It serves national and multinational companies of medium and large size across Brazil, with offices in São Paulo, Campo Grande and Cuiabá.

What 80 20 Marketing offers

• Advertising campaigns: integrated campaigns, such as one built to strengthen a water utility's communication with the public in Campo Grande.
• Content and paid media: content production combined with paid media to raise audience reach.
• Lead generation and inbound marketing: planning and running lead capture strategies over several years.
• Branded podcasts: it created the Momento Ciência podcast with Thermo Fisher Scientific.
• Audience expansion: campaigns to reach new groups beyond an organisation's usual lead profile.

Customers and markets

Its case studies span agribusiness, pulp production, animal health, education and public bodies, naming Suzano, Elanco, Grupo Anchieta, Mosaic Fertilizantes, Sebrae, Senai, Senar and Águas Guariroba.

Key facts

• Based in: São Paulo, Brazil
• Other offices: Campo Grande and Cuiabá
• Recognition: has entered creative festivals such as the Clube de Criação festival