Adapex

Adapex is a publisher monetisation service that pairs its own ad technology with a team of ad operations specialists. It works with website and app publishers who want more revenue from their advertising space.

What Adapex offers

• Header bidding — a wrapper that works client-side, server-side or in-app, connecting to many demand partners.
• Optimisation console — uses machine learning to adjust price floors, routes and ad density.
• Analytics — dashboards that bring performance data together in one view.
• Curation engine — turns first-party data into audience segments for private deals and direct deals.
• Identity and data connector — supports privacy-compliant audience building.
• Ad-block recovery and dynamic ad insertion — creates extra ad opportunities.

Who it works with

Publishers across desktop, mobile web, in-app and connected TV. Adapex says it works with more than 1,000 publishers and offers revenue-share, software-only or hybrid arrangements.

Key facts

• Product suite: M4 Tech Suite
• Channels: web, in-app, connected TV
• Commercial models: revenue share, SaaS or hybrid