NT Programmatic Platform

NT Programmatic Platform is a demand-side platform built by Nominal Techno, which also trades as NT Technology. It lets advertisers manage programmatic media buying from planning through to reporting.

Features

• Media planning: supports market research and campaign planning before any buying starts.
• Real-time buying: gives buyers direct access to several sources of ad inventory.
• CRM data activation: brings a client's own customer data into targeting.
• KPI optimisation: adjusts campaigns towards the performance goals a buyer sets.
• Analysis: reports in detail on results and statistics.
• Creative adaptation: supports building and adjusting ad creatives.

Clients

Advertising agencies, marketing specialists and direct brands. The company also offers managed digital marketing across display, mobile, video, social, search, audio and connected TV, and has published case studies in sectors such as insurance, retail, food delivery and automotive.

Key facts

• Company: Nominal Techno, an international IT company
• Channels: display, mobile, video, social, search, audio, CTV