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Adapex

Ad monetisation technology and yield management service for digital publishers across web, app and CTV

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About Adapex

Adapex helps online publishers earn more from their advertising inventory. It pairs header bidding technology with an ad operations team that works as an extension of the publisher's own staff.

What Adapex offers

  • Header bidding wrapper — runs client-side, server-side or in-app, depending on the publisher's set-up.
  • Machine-learning optimisation — adjusts price floors, ad routing and ad density automatically.
  • Managed yield team — ad-ops specialists who keep refining the publisher's revenue strategy.
  • Audience segments — ID enrichment and contextual signals turned into targetable segments, including curated deals built on first-party data.
  • Dynamic ad insertion and ad-block recovery — services that add ad opportunities and win back blocked impressions.
  • Dashboards — granular reporting on performance, part of its M4 Tech Suite.

Who it works with

The service is for digital publishers on desktop and mobile web, in-app and connected TV. Agreements can be revenue share, SaaS or a mix.

Key facts

  • Based in: United States
  • Publishers: more than 1,000, as stated by the business
  • Product suite: M4 Tech Suite

Profile written by TrustList from the business's own published information, Sep 2026.

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