AdCritter

AdCritter began as a self-serve advertising platform for small and medium-sized businesses. Its current website presents it as an AI-first demand-side platform that helps agencies plan and launch campaigns.

What AdCritter offers

• Targeted TV, internet and billboard ads: campaigns across these channels from a single platform.
• Ready-made creative: a library of ads and commercials organised by business type.
• Proposals and market analysis: AI-assisted strategy documents for pitching to clients.
• Personas and audiences: builds buyer personas and maps them to audience segments in the platform.
• Media planning: suggests channel mix, budget split and timelines.
• Campaign building: turns a media plan into individual campaigns that can be launched in one step.

Customers and markets

Small and medium-sized businesses buying their own advertising, and marketing agencies that prepare plans for clients.