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The Facebook Pixel is a tool for collecting statistical data, which serves primarily to monitor how the user interacts with the website (how many times a particular page is visited, the number of accesses) It is a tool that allows the Data Controller to measure the effectiveness of its advertising, as the Pixel allows to understand the actions that users perform on the website For example, when the user visits this website and performs an action, the Pixel records that behavior and the Data Controller will be able to "reach" the user using Facebook ads

The user data recorded using the Pixel, and then transmitted to Facebook, is the referring URL, browser information and Facebook user ID Personalized data may also be transmitted, but no personally identifiable information Basically, through the Pixel, the Data Controller makes sure to show its advertisements to the right people, can create audience groups to whom the advertisements are addressed, can take advantage of Facebook advertising tools The user, on the other hand, through the Facebook Pixel will receive advertising communications in line with his tastes and interests

In addition, our website uses third-party tracking tools that are installed on the site only with the user's prior consent, because they are not anonymized, as the third parties can access disaggregated analytics data at the IP address level: What are the rights of the user as interested party? Pursuant to art 15 et seq of Regulation (EU) 2016/679, the data subject may at any time exercise the following rights: to request from the data controller access to Personal Data, rectification, erasure, restriction, opposition to processing, portability of the same, via the electronic address: privacy@nanosystems it, as well as to lodge a complaint with the supervisory authority

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