Primera Capital

Primera Capital is a venture investment firm that works with entrepreneurs to build technology businesses meant to last. It says it draws on a global network, hands-on operating experience and a view of where markets are heading.

Its pages group its approach under three ideas: companies that create new ecosystems, marketplaces or communities; products that scale to large markets; and founders who spot overlooked opportunities.

Products and services

• Early and growth funding: it names a 1998 seed round in VMware among its investments.
• Operating experience: practical input from people who have run businesses.
• Global network: introductions across markets.

Customers and markets

Technology founders. Examples it cites include GT Nexus, a supply chain network later acquired by Infor, VMware, the virtualisation software company, and Houzz, an online home design community.

Key facts

• Sector: technology companies.
• Named investments: GT Nexus, VMware, Houzz.
• Earliest example given: a 1998 seed round.